Archive for the 'Storytelling' Category

Like many newspaper-dot-coms, the Washington Post has trouble with the basics

Thursday, July 19th, 2007

It’s cute that the Post wrote a story about its new ‘hyperlocal’ effort (
In Push for Local Readers, Post Unleashes LoudounExtra.com). But, in an article clouded by links on a page cluttered with them, nowhere is there a link to the site-in-mention, LoudounExtra.com.

Now I’m not saying everybody oughta be perfect. But, with one of the […]

Question: What local actions can online newspapers help facilitate?

Wednesday, July 11th, 2007

Backfence, the hyperlocal startup that couldn’t, is closing its doors. Some newspapers continue testing the interactive online-community waters. What’s the big picture here? “Action.” The action-oriented internet. One thing the internet does well is make previously difficult actions much easier. Newspaper-dot-coms haven’t quite clued into this, which is why articles are still the primary way […]

June’s most-popular links: Lines, local, killing, innovation, geo-tagging

Wednesday, July 11th, 2007

These are the links from my reading list that got the most clicks in June (along with any notes I wrote on the link, or sometimes a quote from the linked article).

The Elements of Interactivity: lines and relationships: “Nineteenth-century mathematicians discovered to their discomfort that as the conceptual machinery of mathematics became more precise, it […]

Filters / Information

Wednesday, June 13th, 2007

Thought: There’s information, and there are filters for that information. Online newspapers have focused on what new information they ought to publish online — it’s worth a harder look at what new filters can be created (like this or this).
On a tangent, yesterday I pitched three categories for the information we’re displaying on the Denver […]

Had to write this: Social sites grow one member at a time

Tuesday, June 5th, 2007

“One member at a time” is not the same as “your subscriber base,” and should not be approached in the same (one-)way.
This paragraph matters big-time to the one-way media, and so does the post behind it:

Strong social sites build value one user at a time. If one user finds value, then they’re much more likely […]

AJR’s problem with hyperlocal

Tuesday, June 5th, 2007

First a note on where I’ve been: Finishing up my biggest Django project to-date, and working on a presentation for the news division of the Special Libraries Association’s conference going on now in Denver. I’m giving a 20-minute talk about the future of identity systems and microformats. I’ll post the slides here when I’m done…
So, […]

A quote worth sending to the folk in your online ad department

Thursday, May 10th, 2007

Tacoda CEO Dave Morgan has a quality point in his post about measuring online actions (”Metrics that Matter“):
Take the “click-through,” for example. Everyone in online advertising, particularly in branded display advertising, knows that it is a stupid metric to base campaigns and budgets and success on. As deep tracking in online advertising has gotten more […]

Online poll ideas for the spring season

Monday, May 7th, 2007

Hi spring. It’s a new season, and heck if that doesn’t open the doors to a new stable of online poll ideas. This page uses Creative Commons license 123, which means “steal these polls.”
Spring: At the beginning

How many times have you been to the park this month? ( I’m allergic to parks / 0 / […]

Five ingredients for a see-through newspaper

Sunday, April 29th, 2007

It took me about a year to turn “transparency” from a word with nasty connotations to a word with positive ones. The internet gives a great new landscape for transparency. Here are a few places newspapers could start:

Create an index of your corrections that include the correction made and a link to the original article […]

Black Monday

Tuesday, April 24th, 2007

The L.A. Times and Chicago Tribune announce a combined 250 or so cuts in the newsroom. The Denver Post (my employer) announced a buyout of up to 37. The numbers don’t give online much of a chance to bail newspapers out. Will desperate newspapers continue their superficial, trend-jumping approach to the internet? Will they hunker […]

Copyright 2006-2008 Joe Murphy