Archive for the 'Relevance' Category

Building dynamic context

Tuesday, July 31st, 2007

Newspapers have a significant opportunity to enhance their coverage. It’s called context, and it’s information that helps readers make better decisions and observations about the news and their community. The internet makes it possible to dynamically build context for the news that newspaper-dot-coms publish, which can make news matter more.
Much of news aims at the […]

9 things I hope newspapers figure out about the internet in 2007

Thursday, January 11th, 2007

This list is aimed at online newspapers and the newsrooms that love them.

“Local” means it matters. Take advantage of it.
Newspapers harness and print tons of information. Do more with it.
There’s an amazing amount of information available in the community. It’s time to harness it, and then reward the community for participating.
If you’re not interacting with […]

Copyright 2006-2008 Joe Murphy