The Denver Post’s competition, The Rocky Mountain News, fell for a piece that came across the police wire today and posted a breaking news alert … without verifying their bit of “news” was true. Fail.
BREAKING NEWS: An elephant is on the loose at the Denver Zoo; a zookeeper is injured. That's no escaped elephant; it's only a drill
Fact: Based on scanner reports, I have grabbed a video camera and jumped into a car with a reporter to head out to a pier, or beach, or other disaster area where a car or other large mobile piece of machinery has fallen into the ocean, only to find out it was a drill.
More than once.