October’s Most-Popular Links: Building successful communities, online journalism pay rates, newspapers’ information problems, McClatchy and URLs
These are the links from my reading list that got the most clicks in October (along with any notes I wrote on the link, or sometimes a quote from the linked article).
- Nine Steps to a Successful Online Community (whitepaper): “Social media is a powerful way to grow and engage your audience, but it’s even more effective when paired with good planning and best practices. We’ve put together this list of guidelines so you can help your community reach its fullest potential.”
- The New Model: Newspapers Now Stuffed Full Of Blogs, But No Clue Where To Put Them: “Nearly all newspaper websites mistakenly segregate their blogs off with the other blogs. They’re organizing by form, not by content. (The Times does a better job, both promoting blog posts on the front page and integrating each blog’s content into existing sections.) Readers just don’t come to a newspaper’s website looking for a messy passel of blogs. They come looking for sports, or fashion, no matter what “form” it’s in. Old newspaper editors may think blogs are some crazy different variety of publication; readers don’t.”
- How to disarm 10 difficult web-design client observations/requests
- Glossary: Parts of a url
- Online journalism job titles, responsibilities and pay rates (Part 2 of 2)
- Reflections of a Newsosaur: McClatchy’s online sales swoon
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