Had to write this: Social sites grow one member at a time
“One member at a time” is not the same as “your subscriber base,” and should not be approached in the same (one-)way.
This paragraph matters big-time to the one-way media, and so does the post behind it:
Strong social sites build value one user at a time. If one user finds value, then they’re much more likely to tell others or invite their friends. Strong sites don’t succeed by attracting “markets”, satisfying entire groups of people with a certain feature set. Instead, they succeed on a smaller level, really focusing on individuals and their immediate social network. Then they can branch outward.
From Common Pitfalls of Building Social Web Applications and How to Avoid Them, on Bokardo.com.
…back to the presentation…