Poynter and the most-popular vs. most-read articles
Plenty of online publications have those “most-popular” charts that measure the articles / blog posts that get the most clicks.
Poynter released part of an eyetrack study that says “Readers select stories of particular interest and then read them thoroughly.” That’s cool — and that opens the door to another type of most-popular metric. In addition to ranking the most clicked-on articles, how about ranking the articles that readers spent the longest time reading?