9 things I hope newspapers figure out about the internet in 2007 : Joe Think

9 things I hope newspapers figure out about the internet in 2007

This list is aimed at online newspapers and the newsrooms that love them.

“Local” means it matters. Take advantage of it.
Newspapers harness and print tons of information. Do more with it.
There’s an amazing amount of information available in the community. It’s time to harness it, and then reward the community for participating.
If you’re not interacting with your audience, you’re not building much loyalty.
If you have an advertising-focused registration system, you’re not building much loyalty either.
The article is a decent way to tell a story on paper, but it falls way short online.
If a local tv news station’s web site gets more traffic than yours, you’ve got serious problems. Start building community now. Already building community? Start rewarding participation.
If your workflow still involves online employees cutting-and-pasting the night away, replicating work already done on the print side, that ain’t acceptable! Fix it! Now!
The longer you hang out with inadequate content management systems, the more you become like them. Inadequate.